Your Pits Deserve Better
We’re on a mission to prove natural deodorant can actually work, without burning your pits or letting you down halfway through the day. Because choosing natural should never mean settling for less.
I Made the Natural Deodorant I Couldn’t Find
Back in 2015, I made the switch to natural deodorant, excited for the journey. Instead, I got burned pits and midday funk. After five years and trying 15 different brands, I decided in 2020 to make something better. That’s when I discovered baking soda was the problem. After researching alternatives, I found magnesium hydroxide and started formulating. After testing on many friends and family, I finally created a natural deodorant that actually lasts all day without burning your pits.
✦ Kenne aka Nene, Founder of Terra & Self
Better for Your Pits & the Planet
We believe caring for your body and the planet go hand in hand. Our refillable case, made with calcium carbonate filled PP, uses less plastic while staying durable and fully recyclable. Our compostable paper refills can be planted or added to compost, breaking down naturally after use. Sustainability matters to us because we’re building for the future and doing our part to reduce waste for generations to come.
Where We're Headed
Terra & Self is just getting started. We’re growing our scent lineup, expanding into more retail locations, and continuing to build products that prove you don’t have to choose between what works and what’s better for the planet. We’re a small brand with big standards, and every refill you pop into your case is proof that a better routine is possible.
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